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Distribution Process

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Distribution Process

01 STRATEGY

We provide a full service as an FMCG distributor to our partners:

  • MARKET ANALYSIS AND OPPORTUNITY IDENTIFICATION

  • CREATING MEANING R2M 

  • OPEN BOOK APPROACH TO PRINCIPALS

  • SYNERGY OF SALES AND MARKETING

  • CREATING ADDED BRAND VALUE AND BRAND LOYALTY

  • CONSTANT PERFORMANCE MONITORING AND REPORTING

  • FOCUS ON ALL STAKEHOLDERS IN DISTRIBUTION PROCESS

With this approach, with the support of partners, we guarantee constant growth and development of the brand and success on the market.

02 LOGISTICS

  • TRANSPORT – International and national. Organizing transportation from the principal's warehouse to the end consumer

  • STORAGE – Adequate storage capacities, including all temperature regimes 

  • DELIVERY OF GOODS - Within 48 hours 

  • INVENTORY MANAGEMENT - Using modern software solutions to track and manage inventory 

PACKAGING SERVICES - Customization of product packaging according to customer needs

03 SALES

  • 500+ years of combined sales experience 

  • Excellent team of KAMs, LKA and TT Representatives, Brand Managers responsible for controlling and creating a sales strategy in all sales channels.

  • Distribution of goods across all sales channels: Hypermarkets and Supermarkets of global and local chains, Traditional trade channels, HoReCa (Hotels, Restaurants, Cafés), Wholesalers, Drugstores, Pharmacies, Petrol stations, Kiosks, and Manufacturing facilities.

  • Team of experienced merchandisers who, supported by all sales tools, position the brand on the market in the best possible way, while organizing extra positioning and displays

  • Regular reporting on product, category and market trends and performance


04 MARKETING

  • Marketing Advice - Help develop personalized marketing strategies for the brands

  • Promotional materials – Development, production and distribution of all forms of promotional materials 

  • Organization of special events - Attendance at fairs and events 

  • ATL activities - Media planning (TV, Radio, Print Media), Production and postproduction of TV and Radio commercials 

  • Digital marketing - AdWords campaigns, Social networks (content creation, planning, budgeting and control)

We offer a full range of marketing services, including ATL and BTL activities. We are open to collaboration with principals and provide support for the market introduction of new brands and products, thanks to our extensive experience and in-depth knowledge of the local market and consumer behavior.


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